This the second of some posts on Paris perfume boutiques. As I mentioned in my first “perfume post”, this is done in collaboration with “Signature Scent” in London, who writes and I illustrate. Here are the links to her blog and to her second Paris post, basically the same as this one. As from here, the text is by “Signature Scent”.
I’m delighted that Peter Olson from "Peter’s Paris" is guest-posting for "Signature Scent" again today. This is Peter’s second instalment in our guide to perfume-shopping in Paris. What’s more, Peter has taken some enlightening pictures from inside the inner sanctum of Guerlain’s flagship store* at 68 Champs Elysées.
The celebrated Champs Elysées is a natural home to what was a family owned business for five generations from 1828. Only in 1994 did Guerlain become a subsidiary of the luxury group LVMH**.

The founder of the business was Pierre-François-Pascal Guerlain who initially studied Chemistry in London. In many ways the uniform apothecary-style presentations stay true to the foundation of the business as a
perfumeur vinaigrier (perfume and vinegar maker).

Stylised window displays, ornate bottles and unique packaging all ensure that Guerlain and its products remain a key part of the luxury goods market.

The sparseness of the interior of Geurlain’s flagship boutique is uber chic in a way that only the most prestigious labels manage to achieve.

This is how the official Guerlain website describes the interior design of 68 Champs Elysées, “The visual effects of gold and transparency join forces as lights glints through glass bead curtains.”

Guerlain remains one of
the most influential perfume houses. Thanks so much to Peter Olson for capturing these images of the Guerlain store. Click
here to see Part One of the guide to Shopping for Perfume in Paris.
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Added by Peter: A little collage with some other pictures.
*/ Building from 1913. **/LVMH is the abbreviation for Moët Hennesy – Louis Vuitton. In addition to Guerlain, here are some other brands in the group: Kenzo, Fendi, Chaumet, de Beers, Perfumes Christian Dior and Givenchy, Marc Jacobs, TAG Heuer, Dom Pérignon, Berluti, Moët & Chandon, Samaritaine, Le Bon Marché, Veuve Cliquot, Hennesy, Château d’Yquem, Krug, Ruinart...