14.4.14

Appreciated publicity?


Buildings, even official ones, under renovation are more and more covered by tarpaulins – and publicity. Many people find this disturbing, which is understandable. However and at least, it means that part of the renovating costs are covered by this publicity. Even if the contribution may be modest compared to the total costs, it seems however that this, which you may call sponsoring, often can represent millions of €uros.


… and when you e.g. look on the result here (for more details see posts here and here) I guess you must somehow be satisfied.  Or…?












So far... no publicity on the Panthéon. 

6 comments:

Thérèse said...

C'est vrai je n'ai pas grand chose a dire ou a redire. Au depart c'etait d'immenses trompes-l'oeil, je preferais bien sur.

Alison said...

The scaffolding is going to be ugly anyway...some of those advertisements are actually attractive, or at least more interesting than dusty gray tarps.

Dédé said...

ENFIN! Un drapeau suisse sur ton blog. :-))))

Genie -- Paris and Beyond said...

Peter, I prefer the panels on la Conciergerie that look like the building beneath rather than such as the iPhone. When I visited Chateau Chenonceau, the view would have been totally spoiled without an appropriate cover for the old tower being renovated.

When I think about how our buildings look in the USA for renovations, it is usually horrible!

Bises,
Genie

Alain said...

La publicité est une maladie contagieuse qui me parait assez grave. Le fait que cela "rapporte de l'argent" ne me semble pas un très bon argument. La présence de marques sur des édifices prestigieux valorise des produits qui sont souvent fabriqués par des procédés peu soucieux de l'environnement ou des droits de l'homme.

claude said...

Peut-être qu'Alain n'a pas tout à fait tort.
C'est toujours mieux que des palissades avec des tags à la godilles.